PROJECT: xfinitywirelessnow.com / Corporate.
OBJECTIVE: Sell Verizon Wireless services via Comcast.
TARGET: Current customers.
DESCRIPTION: It was supposed to be a handy internal reference tool for sales reps. But wow, did it take off. Reps liked it so much, they started sending customers there – and visitors zoomed from 200 a month to 8,000. The call came in for a brand new site with more robust works and a consumer-oriented user experience — and you can try it for yourself over at xfinitywirelessnow.com.
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