PROJECT: Store launch window posters / Florida Region.
First-round concept submission – unfinished project.
OBJECTIVE: Build pre-opening excitement for new XFINITY Store.
OFFER/CTA: Come play.
TARGET: Current customers and area residents.
DESCRIPTION: How do you tell people that an empty storefront will soon house the coolest place in town, where you can get hands-on with awesome new technologies? Here's one of the approaches we came up with.
These window posters were aimed at building anticipation and excitement for a new kind of experience. We chose simple layouts and big, striking images knowing we wanted to capture the attention of folks across the parking lot, not just those on the sidewalk close by.