PROJECT: Competitive winback / Florida Region.
OBJECTIVE: Win back former customers.
OFFER/CTA: Bundles starting at $89.99 x 24.
TARGET: Customers who recently defected for the competition.
DESCRIPTION: Getting someone to un-make a decision they just made isn't easy. These targeted, hard-hitting (but fun) winback mailers are designed to grab the attention of ex-customers and tell them "We miss you – and you're missing out on a lot."