PROJECT: Bilingual video upsell DM / Florida Region.
OBJECTIVE: Convince current customers with Internet to add TV.
OFFER/CTA: Upgrade to an XFINITY® Latino Double Play for $79.99 x 12.
TARGET: Current customers with XFINITY Internet.
DESCRIPTION: A fun way to alert you that being an XFINITY Internet customer gets you a great deal on its partner, XFINITY TV — and when you put them together, things get awesome. Could easily be adapted to English-only.