PROJECT: Full page ad for Crain's Chicago Business / Greater Chicago Region.
OBJECTIVE: Spread the word to all Chicago property executives: there's a good reason why Trump chose XFINITY – and you should follow suit.
OFFER/CTA: Call for more info or go online to learn more.
TARGET: Owners of large residential properties in the Chicago metro area.
DESCRIPTION: We were asked to trumpet the message that the Windy City's iconic new skyscraper is getting XFINITY Communities bulk service – and let everyone know why The Donald chose XFINITY for his glass castle in the sky. Or, as the copy says: "The latest address for the future of awesome? Look up."