PROJECT: Bilingual Internet upsell DM / Florida Region.
OBJECTIVE: Upgrade current customers with TV and Voice to add Internet.
OFFER/CTA: Add XFINITY® Internet for $19.99 x 12 or $29.99 x 12.
TARGET: Current customers with TV and Voice.
DESCRIPTION: "TV? Check. Phone? Check. Internet? Check this out." A simple formula that made for a very successful mailer. Could easily be adapted to English-only.