PROJECT: Postcard & magazine ad / Greater Chicago Region.
OBJECTIVE: Promote XFINITY Home.
OFFER/CTA: XFINITY Home Secure 300 for $29.95 x 12.
TARGET: General.
DESCRIPTION: What's the best feature to emphasize for XFINITY Home? This postcard deftly checks off all of them – a fun way to emphasize the "total" in "total home security and automation solution."
The region liked the postcard so much, they asked us to do a magazine ad version, too.