PROJECT: XFINITY Communities bulk upsell mail package / ELF project.
OBJECTIVE: Sell additional services to residents of bulk properties.
OFFER/CTA: Visit comcast.com/chicago for offers.
TARGET: Residents of selected Chicago condominiums.
DESCRIPTION: Affluent condo residents receiving XFINITY TV service as an amenity should be a ripe target for the X1 Entertainment Operating System – and additional services. Could we get them to upgrade?
The core of the packet is the popular XFINITY Communities Product Guide we'd previously created. We added a dedicated matching envelope and letter that start with a thank-you and lead to talking exclusive offers and enticing upgrades. A low-key upsell to engage affluent customers and get them wanting more XFINITY.
A recent Executive Leadership Forum pilot project sent to about 20 upscale condo properties in Chicago.