PROJECT: Video upsell mailer / Florida Region.
OBJECTIVE: Get cord-cutters back to video.
OFFER / CTA: Blast! Plus.
TARGET: Current Performance Internet customers.
DESCRIPTION: How do you get cord-cutters to come back to video service? With this Blast! Plus mailer aimed at Internet-only customers who were thought to be cord-cutters, we used the format in a fun way to hammer home the benefit.
It looks like a simple two-panel mailer — except that one of the panels is diecut and turns into a door hanger to emphasize all the shows and sports they’ll get to watch when the programs air, not later online.
Although the budget for this piece is similar to a typical mailer, it comes with extra impact.