PROJECT: XFINITY Communities trade show booth and account rep presentation collateral / Corporate.
OBJECTIVE: Sign new properties, educate property managers on XFINITY Communities features and benefits.
OFFER/CTA: Varies.
TARGET: Bulk and retail property owners, property managers.
DESCRIPTIONS:
TRADE SHOW BOOTH — We helped introduce the new XFINITY Communities brand and Gigabit Internet speeds to property owners. Here we made sure each of the three pillars of its “Better network. Better entertainment. Better service” promise came to life in a clear, powerful, yet simple way. The overall message: XFINITY Communities offers more of what potential residents want.
“LUNCH & LEARN" COLLATERAL: XFINITY Communities’ new Community Account Reps needed a presentation to help educate property managers on the benefits and features of their property’s XFINITY services. Since there’s no telling where the conversation will take place — at the manager’s desk, in the lobby, at lunch — the presentation collateral has the feel of slides in a customizable, printed, horizontal format, tucked into a horizontal folder.